WHO WE ARE
Seventhirty am is inspired by the most beautiful time of the day, when the world is at our fingertips and anything is possible. It’s a reflection of our business vision and of the designers we represent.
Founded in Hong Kong in 2013, Seventhirty am was created to introduce new-scene brands to Asia. We handpick design studios and brands from Europe, Australia and New Zealand that share a genuine and novel approach to design while keeping the earth at heart. Our carefully curated portfolio focuses on brands that utilize honest materials and quality craftsmanship, with a modern eye.
We offer a comprehensive platform of services for retailers, interior designers, architects and developers by providing them with a unique selection of furniture, lightings and decorative items.
Our exclusive selection aims to create a personal style that resonates with elegance.
I have lived in Hong Kong for 9 years as an entrepreneur in the creative field. As a brand-owner myself, I developed the idea of creating a platform that would offer international exposure to design brands that are still fresh to Asia and marry style and sustainability. I’m drawn by warm natural materials and artisan-details. I like the story behind a piece.
Seventhirty am was born from this intention, and took its current shape with the support of the most beautiful brands from Europe and the Pacific.
Rochelle Le Pine
I have been lucky to live in Hong Kong for the past 15 years and to have been involved in the furniture retail and design industry for the past 8 years where I have been able to witness the evolution of the design scene in Asia first hand.
Being a co-founder of Seventhirty am offers me the chance to work with some amazingly talented people be that designers of furniture or spaces. It never ceases to amaze me what an influence on our life and wellbeing a truly well designed concept can have.